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conscious beauty redefined
Designed for great hair with the greater good in mind, we embrace a holistic approach to beauty, for hair you love to live in.
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HUMIDITY? WE DON'T KNOW HER.

Don't let winter dryness get you down! Prevent breakage, damage and frizz with this mega hydrator packed with the best nature has to offer - including Cupuaçu which holds 4x its weight in water, right in the cortex, where your hair needs it most.
$82.00
Blog posts
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How To Celebrate Black History Month
Get Inspired
During this Black History Month, we want to share inspiring words from women that h...
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Are Haircare Products with Gluten Safe for Gluten Intolerants?
In today’s world, dietary needs and awareness are expanding at an unprecedented rate. The rise of...
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Winter-Proof Your Hair
This season can be a tricky time when it comes to your hair. The environment is not always the ea...